The Ovée Formula

Cleansing that works with the skin.

No sulphates. No soap. No fragrance. Our Gentle Oat Wash removes what needs to go — without stripping the barrier your child's skin depends on. Dermatologist-formulated. Suitable from birth.

Why most washes strip the skin — and why ours doesn't.

Most children's washes rely on sulphate-based surfactants that cleanse effectively but disrupt the skin's lipid layer in the process — leaving sensitive skin drier after every bath. Dr Tim Clayton formulated our Gentle Oat Wash around a different principle: cleanse gently, then actively replenish. Sugar-derived surfactants lift dirt without stripping. Oat oils replace the lipids that cleansing can disturb. The result is skin that feels soft after rinsing, not tight.

Sunflower

Helianthus Annuus Seed Oil

Sunflower Oil

Included directly in the wash formula — an unusual choice that makes a real difference. Sunflower oil is rich in linoleic acid, the essential fatty acid most commonly depleted in eczema-prone skin. Its presence here helps to offset the drying effect that even gentle cleansing can have, leaving the barrier intact after rinsing.

Barrier-supportive
Oat

Avena Sativa Kernel Extract

Oat Kernel Extract

Colloidal oatmeal in concentrated extract form, providing the documented soothing and anti-inflammatory benefits of avenanthramides. It calms reactive skin during washing — particularly effective for children prone to itching or redness after bathing.

Clinically evidenced
Oat Oil

Avena Sativa Kernel Oil

Oat Kernel Oil

Cold-pressed from sustainably grown Swedish oats, oat kernel oil is rich in ceramide-like lipids and fatty acids. Where the cleansing agents remove impurities, this oil helps to replace what cleansing can disturb — supporting the barrier rather than leaving it depleted after rinsing.

Swedish-farmed oats
Sucrose

Sucrose Stearate & Sucrose Distearate

Sugar-Derived Cleansers

The cleansing agents in this formula — and deliberately chosen ones. Derived from sugar and vegetable fatty acids, they lift dirt and residue effectively without breaking down the skin's lipid layer. No sulphates. No soap. They produce a gentle lather and rinse cleanly, leaving no harsh residue behind.

No sulphates. No soap.
Glycerine

Glycerol

Glycerine

A humectant included in the wash to draw moisture into the skin even during rinsing. In most wash products, glycerine is absent — here it actively works to keep the skin hydrated throughout the cleansing process, rather than waiting for a separate moisturiser to do the job.

Also in the formula

Four more ingredients. All chosen for a reason.

Glyceryl Caprylate

Gentle Preservation

A plant-derived ingredient that contributes to preservation through skin-compatible fatty acid esters — avoiding traditional synthetic preservatives while keeping the formula safe and stable.

Citric Acid

pH Balance

Adjusts the wash to match the skin's natural acidity. A pH-balanced formula minimises disruption to the acid mantle — especially important for newborn and infant skin.

Propanediol

Skin Feel & Stability

A plant-derived ingredient that stabilises the formulation and ensures consistent delivery of active ingredients across the skin during use.

1,2-Hexanediol & Caprylhydroxamic Acid

Preservative System

A modern, gentle preservative system that keeps the formulation stable and safe — without parabens, formaldehyde-releasing agents or traditional harsh preservatives.

See the formula in action.

Every ingredient above goes into our Baby & Child Gentle Oat Wash. Pair it with our Baby & Child Moisturising Cream for a complete barrier-first routine.