Baby & Child CreamDermatologist Lipid CreamGentle Oat Wash

Baby & Child Formula

What's in it. And why it matters for your child.

No filler. No paraffin. No perfume. Every ingredient in our Baby & Child Moisturising Cream is chosen by paediatric dermatologist Dr Tim Clayton — each one plays a specific role in protecting and nourishing young, sensitive skin.

See the bottle in 3D

Why we chose plants over paraffin — for your child's skin.

When Dr Tim Clayton formulates for babies and children, the bar is different. Baby skin is thinner, more permeable and more reactive — it absorbs more, tolerates less, and needs ingredients that work with it rather than just sitting on top of it. That's why we built this formula around natural plant oils instead of paraffin. Paraffin creates a surface seal, but it can't nourish from within — and in Dr Tim's clinical experience, paraffin is the emollient very young patients struggle with most. The oils we chose are absorbed, recognised and used by the skin. The Swedish oats are grown without GMOs and processed close to source. Every decision here was made with the smallest, most sensitive skin in mind.

A sunflower in the evening sunSunflower

Helianthus Annuus Seed Oil

Sunflower Oil

The cornerstone of the Ovée formula. Rich in essential fatty acids and vitamins, sunflower oil is lightweight, non-comedogenic, and deeply hydrating. Well studied in babies and children with sensitive, eczema-prone skin — it supports the skin’s natural lipid production and helps strengthen the skin barrier, keeping moisture in and irritants out.

Clinically evidenced
Avocados ripening on the tree in late sunlightAvocado

Persea Gratissima

Avocado Oil

Rich in vitamins A, D and E, antioxidants, and essential fatty acids, avocado oil penetrates the skin barrier effectively — hydrating deeply and helping repair and calm irritated skin. It works synergistically with sunflower oil to create a balanced, nourishing base that is particularly suited to dry, sensitive or eczema-prone skin in children and adults alike.

Green oats ripening on the stemOat

Avena Sativa Kernel Oil

Oat Kernel Oil

Processed from sustainably grown Swedish oats to produce Oatlipid — a rich natural oil with a unique lipid profile and excellent absorbency. It moisturises and soothes without leaving a greasy residue, making it ideal for use on infants and young children. Our oats are grown free from GMOs and processed close to source to minimise environmental impact.

Swedish-farmed oats
An opened jojoba seed pod on the plantJojoba

Simmondsia Chinensis

Jojoba Seed Oil

Jojoba oil closely resembles the skin's natural sebum — which is why it absorbs so readily and helps balance oil production. Its well-documented calming, skin-soothing properties make it exceptionally well-tolerated by reactive and sensitive skin in babies, children and adults. Unlike heavier oils, it won't clog pores or leave a residue.

Photo: Katja Schulz, CC BY 2.0, cropped and colour-graded

Shea fruit growing on the treeShea

Butyrospermum Parkii

Shea Butter

The hero ingredient in the Baby & Child range. Deeply moisturising and rich in fatty acids, shea butter creates a protective barrier that seals in moisture without the heaviness or greasiness of paraffin-based alternatives. Dr Tim specifically recommends it for its ability to mimic the skin's natural moisturising factors and provide lasting hydration for dry and eczema-prone skin.

Dr Tim's hero ingredient

Also in the formula

Four more ingredients. All chosen for a reason.

Golden oat stems in soft sunlight

Avena Sativa Kernel Flour

Colloidal Oatmeal

A well-established ingredient in paediatric dermatology, long used for its calming, soothing properties. Alleviates discomfort from dryness and irritation.

A ripe cacao pod growing on the tree

Theobroma Cacao

Cocoa Seed Butter

A natural emollient that deeply moisturises and nourishes. Anti-inflammatory — provides relief to skin affected by swelling, irritation and redness.

An aloe vera plant growing outdoors

Aloe Barbadensis Leaf

Aloe Vera

Works alongside the oil-based ingredients to keep skin soft, supple and calmed. Nature's hydrator — gentle enough for newborn skin.

Chamomile flowers in a field at sunset
A swipe of cream beside clear drops of glycerin

Bisabolol & Glycerin

Soothing & Sealing

Bisabolol (from chamomile) helps calm and soothe reactive skin. Glycerin is a humectant that attracts moisture to the skin and prevents water loss — especially important after bathing.

Ready to put the formula to work?

Every ingredient above goes into our Baby & Child Moisturising Cream. The same clinical philosophy — adapted for adult skin — drives our Dermatologist Lipid Cream.

Want the detail? See the full ingredient breakdowns for the Gentle Oat Wash and the Dermatologist Lipid Cream, or read natural vs medicated eczema creams and our baby & child eczema guide.

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