Baby & Child Formula

What's in it. And why it matters for your child.

No filler. No paraffin. No perfume. Every ingredient in our Baby & Child Moisturising Cream is chosen by paediatric dermatologist Dr Tim Clayton — each one plays a specific role in protecting and nourishing young, sensitive skin.

Why we chose plants over paraffin — for your child's skin.

When Dr Tim Clayton formulates for babies and children, the bar is different. Baby skin is thinner, more permeable and more reactive — it absorbs more, tolerates less, and needs ingredients that work with it rather than just sitting on top of it. That's why we built this formula around natural plant oils instead of paraffin. Paraffin creates a surface seal, but it can't nourish from within — and in Dr Tim's clinical experience, very young patients struggle with it most. The oils we chose are absorbed, recognised and used by the skin. The Swedish oats are grown without GMOs and processed close to source. Every decision here was made with the smallest, most sensitive skin in mind.

Sunflower

Helianthus Annuus Seed Oil

Sunflower Oil

The cornerstone of the Ovée formula. Rich in essential fatty acids and vitamins, sunflower oil is lightweight, non-comedogenic, and deeply hydrating. Multiple peer-reviewed studies confirm its effectiveness for babies and children with atopic eczema — it increases epidermal lipid synthesis, reduces inflammation, and has a documented steroid-sparing effect, meaning it may help reduce dependence on topical corticosteroids over time.

Clinically evidenced
Avocado

Persea Gratissima

Avocado Oil

Rich in vitamins A, D and E, antioxidants, and essential fatty acids, avocado oil penetrates the skin barrier effectively — hydrating deeply and helping repair and calm irritated skin. It works synergistically with sunflower oil to create a balanced, nourishing base that is particularly suited to dry, sensitive or eczema-prone skin in children and adults alike.

Oat

Avena Sativa Kernel Oil

Oat Kernel Oil

Processed from sustainably grown Swedish oats to produce Oatlipid — a rich natural oil with a unique lipid profile and excellent absorbency. It moisturises and soothes without leaving a greasy residue, making it ideal for use on infants and young children. Our oats are grown free from GMOs and processed close to source to minimise environmental impact.

Swedish-farmed oats
Jojoba

Simmondsia Chinensis

Jojoba Seed Oil

Jojoba oil closely resembles the skin's natural sebum — which is why it absorbs so readily and helps balance oil production. Well-documented anti-inflammatory properties make it exceptionally well-tolerated by reactive and sensitive skin in babies, children and adults. Unlike heavier oils, it won't clog pores or leave a residue.

Shea

Butyrospermum Parkii

Shea Butter

The hero ingredient in the Baby & Child range. Deeply moisturising and rich in fatty acids, shea butter creates a protective barrier that seals in moisture without the heaviness or greasiness of paraffin-based alternatives. Dr Tim specifically recommends it for its ability to mimic the skin's natural moisturising factors and provide lasting hydration for dry and eczema-prone skin.

Dr Tim's hero ingredient

Also in the formula

Four more ingredients. All chosen for a reason.

Avena Sativa Kernel Flour

Colloidal Oatmeal

A well-established ingredient in paediatric dermatology with documented calming and anti-inflammatory properties. Alleviates discomfort from dryness and irritation.

Theobroma Cacao

Cocoa Seed Butter

A natural emollient that deeply moisturises and nourishes. Anti-inflammatory — provides relief to skin affected by swelling, irritation and redness.

Aloe Barbadensis Leaf

Aloe Vera

Works alongside the oil-based ingredients to keep skin soft, supple and calmed. Nature's hydrator — gentle enough for newborn skin.

Bisabolol & Glycerin

Soothing & Sealing

Bisabolol (from chamomile) reduces inflammation and soothes reactive skin. Glycerin is a humectant that attracts moisture to the skin and prevents water loss — especially important after bathing.

Ready to put the formula to work?

Every ingredient above goes into our Baby & Child Moisturising Cream. The same clinical philosophy — adapted for adult skin — drives our Adult Lipid Cream.