Newborn Skincare Routine for Sensitive Skin, From Birth

A newborn's skin is up to five times thinner than adult skin, and significantly more permeable — which means it absorbs more of whatever you put on it, and loses moisture more easily too. You don't need a complicated routine, but a few simple, careful choices in the first weeks make a real difference, especially if there's a family history of eczema, asthma or hay fever.

Less Is More in the First Few Weeks

Newborn skin is still adjusting to life outside the womb, and it's normal for it to look slightly dry, flaky or blotchy in the first few weeks. In most cases, this settles on its own and doesn't need active treatment — but keeping the skin consistently moisturised from early on helps support this adjustment period.

Bathing a Newborn

Newborns don't need daily baths — two to three times a week is generally enough, with top-and-tail washing in between. When you do bath your baby:

• Keep water warm, not hot
• Keep bath time short, around 5 minutes
• Use a soap-free, fragrance-free wash rather than standard baby soap or bubble bath
• Pat the skin dry gently rather than rubbing

Moisturising From Birth

Daily moisturising, even on skin that looks perfectly healthy, is one of the most well-evidenced ways to support the skin barrier in babies at higher risk of eczema — particularly those with a family history of eczema, asthma or hay fever. Look for a moisturiser that is:

• Fragrance-free — a newborn's skin is far more reactive to fragrance than adult skin
• Free from parabens and sulphates
• Specifically formulated to be safe from birth, not simply an adult or child product used in a smaller amount
• Dermatologically tested

What to Avoid

• Fragranced baby products — even those marketed specifically for babies can contain fragrance
• Baby wipes with alcohol or fragrance for daily use on the face and body
• Talcum powder — no longer recommended by most paediatric guidance
• Adult skincare products, even "gentle" ones, which aren't formulated for a newborn's thinner, more permeable skin

Signs to Watch For

Occasional dryness or mild rashes are common and usually nothing to worry about. Contact your health visitor or GP if you notice:

• Persistent redness, weeping or crusting
• Skin that seems increasingly itchy or uncomfortable for your baby
• A rash that spreads or doesn't improve with regular moisturising

About Ovée Baby & Child Moisturising Cream

I developed Ovée Baby & Child Moisturising Cream to be safe from birth, for exactly this stage — fragrance-free, vegan, and free from parabens and sulphates, with nothing in the formula that isn't there for a clear reason. It's designed to support the skin barrier from day one, particularly for babies with a family history of eczema, asthma or hay fever.